Rockstar, one of the biggest game developers in the world seem to be beating around the bush on story DLC. Why aren’t they making this DLC for fans to enjoy and instead adding more and more small installments on its multiplayer? While there could be many reasons why this could be, the main reason I feel they are not making story DLC is the simple fact they are making more money in its multiplayer than they will ever do in story DLC.
GTA IV had two main story DLC’s, The Lost and Damned and TBoGT. While they were huge hits and added hours to the main story it cost major money to make and sell. Months of planning and millions of dollars went into making the story DLC and when they went on sale they went for only $15 a piece. While it may seem like a fair price, Rockstar took weeks to earn their money back. Actors, programmers, even staff all take cuts from that money and with just a few extra hours of a story it really starts to add up. What if RockStar could earn money without having to pay so much money and work so many months? The answer? Multiplayer DLC.
While yes, Rockstar makes a few weapons, adds a few cars and makes a few missions the time it takes to make these are considerable. Making a weapon is just a matter of making sure it works and picking a design from a few real-life weapons, testing them out, and of releasing it. This goes with cars as well as missions. It all takes weeks instead of months or years.
“Wait, every DLC is free! They aren’t making any money on the DLC! They are doing it for the people!”
That’s where you’re wrong. The way Rockstar makes money from this “free” DLC is by Bullshark cards, something that wasn’t in GTA IV. You might not think many people buy these cards, but the thought of paying a “measly” $100 for enough money to buy a ton of stuff is so intriguing that people do it. Others might only buy $5 worth instead of working in the game for it, all of this adds up to things they didn’t even need to work on at all. With the addition of free DLC, everything in that DLC seems to be so expensive that it would take you days or weeks to buy it outright, what’s easier than that? Buying a Bullshark card with enough money to buy it of course. What’s more, intriguing is the fact that often times these BullShark cards go ‘on sale’ right around the same times as these DLC’s are released. While this might seem like a great deal, the thing is Rockstar didn’t work to earn that $20 you just gave them to afford a car that took days for them to make instead of $15 for something they took months to make. This is also why RockStar frowns upon money glitches so much, it’s not about them cheating, it’s about them having less of a chance of getting your money.
Could we see GTA V story DLC soon enough? Sure! However, with the money they are making with so little effort, I doubt they will ever release story DLC for the game. Bullshark cards are the way of the future with games like Black Ops 3 doing the same thing lately with black market points. Full priced games are starting to feel much more like free-to-play games that you would find on Android or IPhone, with the basics unlocked but unless you plan on grinding for months or years to afford the simplest things you better be ready to pay up for things that were once included in main games in the past. Why wouldn’t they continue secretly ripping us off? It’s so little effort for them, yet we still pay real money for their own virtual money. v